Enhancing Tabb's Profile
Creation Journey
Enhancing Tabb's Profile
Creation Journey
When I joined the project, Tabb already had a passionate community of filmmakers, actors, and theatre professionals. But their first impression — the onboarding flow — didn’t match that creative energy. It felt outdated, text-heavy, and uninspiring. My goal was to change that.
COMPANY
Tabb/ Risidio
ROLE
UX |UI Designer
Team
2 developer , CEO of Tabb
YEAR
2025
PROBLEM
Outdated Onboarding Experience
The existing onboarding flow was outdated, text-heavy, and lacked several key elements now considered standard in modern onboarding processes.
Although users were able to complete onboarding, their engagement quickly dropped. Feedback highlighted issues such as:
Overwhelming amounts of text
Lack of visual clarity and modern design
A dated aesthetic that didn’t reflect the platform’s creative community
Missing contextual guidance in key steps
SOLUTION
Streamlined Onboarding
Updated the UI with modern, intuitive patterns.
Created a smoother, more enjoyable user experience.
Redesigned the flow to prioritise simplicity, speed, and engagement.
Enhancing Tabb's Profile
Creation Journey
When I joined the project, Tabb already had a passionate community of filmmakers, actors, and theatre professionals. But their first impression — the onboarding flow — didn’t match that creative energy. It felt outdated, text-heavy, and uninspiring. My goal was to change that.
COMPANY
Tabb/ Risidio
ROLE
UX |UI Designer
Team
2 developer , CEO of Tabb
YEAR
2025
PROBLEM
Outdated Onboarding Experience
The existing onboarding flow was outdated, text-heavy, and lacked several key elements now considered standard in modern onboarding processes.
Although users were able to complete onboarding, their engagement quickly dropped. Feedback highlighted issues such as:
Overwhelming amounts of text
Lack of visual clarity and modern design
A dated aesthetic that didn’t reflect the platform’s creative community
Missing contextual guidance in key steps
SOLUTION
Streamlined Onboarding
Updated the UI with modern, intuitive patterns.
Created a smoother, more enjoyable user experience.
Redesigned the flow to prioritise simplicity, speed, and engagement.
Enhancing Tabb's Profile
Creation Journey
When I joined the project, Tabb already had a passionate community of filmmakers, actors, and theatre professionals. But their first impression — the onboarding flow — didn’t match that creative energy. It felt outdated, text-heavy, and uninspiring. My goal was to change that.
COMPANY
Tabb/ Risidio
ROLE
UX |UI Designer
Team
2 developer , CEO of Tabb
YEAR
2025
PROBLEM
Outdated Onboarding Experience
The existing onboarding flow was outdated, text-heavy, and lacked several key elements now considered standard in modern onboarding processes.
Although users were able to complete onboarding, their engagement quickly dropped. Feedback highlighted issues such as:
Overwhelming amounts of text
Lack of visual clarity and modern design
A dated aesthetic that didn’t reflect the platform’s creative community
Missing contextual guidance in key steps
SOLUTION
Streamlined Onboarding
Updated the UI with modern, intuitive patterns.
Created a smoother, more enjoyable user experience.
Redesigned the flow to prioritise simplicity, speed, and engagement.
🔍 Exploration & Findings
To ensure the redesign reflected real user needs and industry best practices, I explored top creative and professional networking platforms. By reviewing their onboarding journeys and engagement strategies, I was able to benchmark Tabbs against them—highlighting where it excelled, where it fell short, and where it could stand out.
Key Insights:
1 Visual clarity and tone were misaligned with the platform’s brand promise.
2. Reducing friction early on could increase perceived value and retention.
Users didn’t have difficulty understanding the flow, but felt disengaged by heavy text and an outdated UI.
1 Visual clarity and tone were misaligned with the platform’s brand promise.
2. Reducing friction early on could increase perceived value and retention.
Users didn’t have difficulty understanding the flow, but felt disengaged by heavy text and an outdated UI.
Tabb's cuurent process
🔍 Exploration & Findings
To ensure the redesign reflected real user needs and industry best practices, I explored top creative and professional networking platforms. By reviewing their onboarding journeys and engagement strategies, I was able to benchmark Tabbs against them—highlighting where it excelled, where it fell short, and where it could stand out.
Key Insights:
1 Visual clarity and tone were misaligned with the platform’s brand promise.
2. Reducing friction early on could increase perceived value and retention.
Users didn’t have difficulty understanding the flow, but felt disengaged by heavy text and an outdated UI.
Tabb's cuurent process
Key areas to Improvements
Research revealed that Tabb needed a complete redesign. The platform lacked a centralised feed to surface opportunities and engage users, while several outdated or unused features diluted the experience. Streamlining and modernising these elements paved the way for a more focused and intuitive product.
Solving the Problem
After collecting sufficient insights, I began developing concepts to present to stakeholders aimed at improving the onboarding experience. Because they valued high-impact visuals and detailed presentations, I focused on creating precise, well-polished sketches that effectively communicated the proposed design direction.
IM STILL WORKING ON THIS SECTION
IM STILL WORKING ON THIS SECTION
The new experience
Learning & take aways
