Enhancing Tabb's Profile
Creation Journey
About
When I joined the project, Tabb already had a passionate community of filmmakers, actors, and theatre professionals. But their first impression — the onboarding flow — didn’t match that creative energy. It felt outdated, text-heavy, and uninspiring. My goal was to change that.
COMPANY
Tabb/ Risidio
ROLE
UX Designer
Team
2 developer , CEO of Tabb
YEAR
2025
PROBLEM
A Disconnected Onboarding Experience
Overwhelming amounts of text
Lack of visual clarity and modern design
Missing contextual guidance in key steps
SOLUTION
Building a Connection with Users
Created a smoother, more enjoyable user experience.
Redesigned the flow to prioritise simplicity, speed, and engagement.
Updated the UI using clear, intuitive design patterns.
About
When I joined the project, Tabb already had a passionate community of filmmakers, actors, and theatre professionals. But their first impression — the onboarding flow — didn’t match that creative energy. It felt outdated, text-heavy, and uninspiring. My goal was to change that.
COMPANY
Tabb/ Risidio
ROLE
UX Designer
Team
2 developer , CEO of Tabb
YEAR
2025
PROBLEM
A Disconnected Onboarding Experience
Overwhelming amounts of text
Lack of visual clarity and modern design
Missing contextual guidance in key steps
SOLUTION
Building a Connection with Users
Created a smoother, more enjoyable user experience.
Redesigned the flow to prioritise simplicity, speed, and engagement.
Updated the UI using clear, intuitive design patterns.
About
When I joined the project, Tabb already had a passionate community of filmmakers, actors, and theatre professionals. But their first impression — the onboarding flow — didn’t match that creative energy. It felt outdated, text-heavy, and uninspiring. My goal was to change that.
COMPANY
Tabb/ Risidio
ROLE
UX Designer
Team
2 developer , CEO of Tabb
YEAR
2025
PROBLEM
A Disconnected Onboarding Experience
Overwhelming amounts of text
Lack of visual clarity and modern design
Missing contextual guidance in key steps
SOLUTION
Building a Connection with Users
Created a smoother, more enjoyable user experience.
Redesigned the flow to prioritise simplicity, speed, and engagement.
Updated the UI using clear, intuitive design patterns.
🔍 Exploration & Findings
What I learnt from reviewing other Competitors:
A basic step-by-step flow: Name, profile image, bio and project.
A quick effect set up with not too much text or a lot of steps. Can we do something different? Yes we can!
What I learnt from reviewing other Competitors:
A basic step-by-step flow: Name, profile image, bio and project.
Tabb's current process
🔍 Exploration & Findings
What I learnt from reviewing other Competitors:
A basic step-by-step flow: Name, profile image, bio and project.
Tabb's current
process
Key areas to Improvements
Key areas to Improvements
Design Concepts
I redesigned the user flow and overall layout, and explored quick concepts to present to stakeholders
Smart Onboaring
A feature that shows what you'll get with your profle
Adding the features
Adding in all the basic features along the way
Ai Profile cration
A very rushed quick concept for an AI chatbot to create the profile
Before and after redesign
Please Feel free to click through
Feedback from users
"The process feels slightly long, but I can understand the steps and see what the end goal will be. The reduced amount of text helps, and I appreciate being able to go back or skip steps. However, this also makes the experience feel a bit restrictive, as I can’t fully control or adjust the flow."
updated work after feedback
