Rafiu Onalaja
7+
years in Graphics
7+
years in Graphics
+1
years experience in UX
+1
years experience in UX
London
About me
a UX Designer with a visual design background and hands-on freelance experience, passionate about crafting intuitive, user-centred digital experiences. Skilled in Figma, wireframing, and user research, I thrive in collaborative, fast-paced environments where design drives innovation.
a UX Designer with a visual design background and hands-on freelance experience, passionate about crafting intuitive, user-centred digital experiences. Skilled in Figma, wireframing, and user research, I thrive in collaborative, fast-paced environments where design drives innovation.
Protoyping
UI design
UX research
Storyboarding
UI Design
UX research
Animation
Branding
Experience
Customneon
Senior Graphic Designer
2020 - Current
Partnered with stakeholders to improve the online ordering journey, reducing drop-offs at checkout.
Redesigned product previews and online ordering flows, supporting a 4.8/5 Trustpilot rating.
Partnered with stakeholders to improve customer journeys and usability of e-commerce assets.
Created UX-informed digital campaigns and landing pages that increased conversions by 18%.
Managed cross-functional design workflows in a fast-paced, agile environment.
Partnered with stakeholders to improve the online ordering journey, reducing drop-offs at checkout.
Redesigned product previews and online ordering flows, supporting a 4.8/5 Trustpilot rating.
Partnered with stakeholders to improve customer journeys and usability of e-commerce assets.
Created UX-informed digital campaigns and landing pages that increased conversions by 18%.
Managed cross-functional design workflows in a fast-paced, agile environment.
Risidio: IT Services and IT Consulting Company
UX|UI designer
2025 - 2025/ september
Facilitated user research and usability testing that informed design decisions and led to a 20% increase in task success rates.
Delivered wireframes, user flows, journey maps, and high-fidelity prototypes to guide development.
Partnered with developers to ensure responsive, accessible, and implementation-ready designs.
Presented design solutions to stakeholders and iterated based on feedback.
Supported design documentation and developer hand-off processes.
Facilitated user research and usability testing that informed design decisions and led to a 20% increase in task success rates.
Delivered wireframes, user flows, journey maps, and high-fidelity prototypes to guide development.
Partnered with developers to ensure responsive, accessible, and implementation-ready designs.
Presented design solutions to stakeholders and iterated based on feedback.
Supported design documentation and developer hand-off processes.
UX|UI Design Services
Freelance UX Designer
2016 - 2020
Created UX-friendly training materials based on user needs, improving accessibility for 100+ volunteers.
Led a full re-brand, modernising the charity’s digital presence and increasing user engagement.
Created graphics, layouts, GIFs, logos, and websites while collaborating with clients to align projects with budgets and needs.
Created UX-friendly training materials based on user needs, improving accessibility for 100+ volunteers.
Led a full re-brand, modernising the charity’s digital presence and increasing user engagement.
Created graphics, layouts, GIFs, logos, and websites while collaborating with clients to align projects with budgets and needs.
GOUSTO
Junior Graphic Designer/Illustrator (Employed)
2015 - 2016
Created compelling graphic and marketing materials for a leading meal kit retailer across digital and print platforms.
Led a customer leaflet rebrand, boosting retention by 5%, and collaborated on sales presentations that contributed to sales growth.
Designed assets for websites, brochures, menus, and press features, with work published in EasyJet Magazine, The Metro, and major food websites.
Created compelling graphic and marketing materials for a leading meal kit retailer across digital and print platforms.
Led a customer leaflet rebrand, boosting retention by 5%, and collaborated on sales presentations that contributed to sales growth.
Designed assets for websites, brochures, menus, and press features, with work published in EasyJet Magazine, The Metro, and major food websites.