Enhancing Tabb's Profile
Creation Journey
Tabb (tabb.cc) is a platform for film, theatre, and creative professionals to showcase work, find collaborators, and access opportunities. Creatives can build profiles to highlight their skills, while producers and casting directors can easily discover talent.
The main issue I identified with Tabb was that the profile creation process felt outdated and stale. My goal was to modernise and streamline this experience, making it more engaging, intuitive, and enjoyable for users.
Tabb (tabb.cc) is a platform for film, theatre, and creative professionals to showcase work, find collaborators, and access opportunities. Creatives can build profiles to highlight their skills, while producers and casting directors can easily discover talent.
The main issue I identified with Tabb was that the profile creation process felt outdated and stale. My goal was to modernise and streamline this experience, making it more engaging, intuitive, and enjoyable for users.
Tabb (tabb.cc) is a platform for film, theatre, and creative professionals to showcase work, find collaborators, and access opportunities. Creatives can build profiles to highlight their skills, while producers and casting directors can easily discover talent.
The main issue I identified with Tabb was that the profile creation process felt outdated and stale. My goal was to modernise and streamline this experience, making it more engaging, intuitive, and enjoyable for users.
Tools
Figma/ AI / Notion
Founded
2025
Industry
Social media
Role
UX | UI Designer
Outdated Onboarding Experience
Outdated Onboarding Experience
Challenge
Too many steps and unclear guidance frustrated new users.
Slow onboarding caused drop-offs and low engagement.
Needed a faster, simpler, and more motivating experience.
Outdated and overly complex profile creation process.
Streamlined Onboarding
Streamlined Onboarding
Solution
Updated the UI with modern, intuitive patterns.
Created a smoother, more enjoyable user experience.
Redesigned the flow to prioritise simplicity, speed, and engagement.
Trying to change the past
When I first joined Tabb, I reviewed the onboarding experience and found the profile creation process outdated. Several features felt clunky and inconsistent, highlighting clear opportunities to modernise the flow and align it with competitor standards.
Evaluating my thoughts
To validate my assumptions, I conducted market research by analysing platforms similar to Tabb. I also gathered user feedback from people who had used Tabb and other social platforms to better understand their perceptions, experiences, and pain points.
“From day one, Meelo was incredibly organized and intuitive. She helped us translate a pretty complex product into a website that feels light, fast, and incredibly user-friendly.”
Trying to change the past
To validate my assumptions, I conducted market research by analysing platforms similar to Tabb. I also gathered user feedback from people who had used Tabb and other social platforms to better understand their perceptions, experiences, and pain points.
Evaluating my thoughts
Market research
Goals:
Establish the current state of the market landscape. Determine if there is a direct competitor a modern look and ui.
Results:
The platforms share a similar visual style, each featuring a tour guide that improves usability and supports user onboarding. Integration is simple—just embedding the link allows the experience to work smoothly—resulting in strong, reliable outcomes.
My heuristic Evaluation
Market research
Goals:
Establish the current state of the market landscape. Determine if there is a direct competitor a modern look and ui.
Results:
The platforms share a similar visual style, each featuring a tour guide that improves usability and supports user onboarding. Integration is simple—just embedding the link allows the experience to work smoothly—resulting in strong, reliable outcomes.
Goals:
Establish the current state of the market landscape. Determine if there is a direct competitor a modern look and ui.
Results:
The platforms share a similar visual style, each featuring a tour guide that improves usability and supports user onboarding. Integration is simple—just embedding the link allows the experience to work smoothly—resulting in strong, reliable outcomes.
My heuristic Evaluation
Key things to improve
